The Same Store You Love. A Brand New Look.

We thought it was time for a new, fresh look that told a simple story of who we are. It has been an exciting process for our staff to get to work together on this project and we hope to convey that excitement to our customers.

John H. Lee


For the past fifteen years, Outside World Outfitters has served the North Georgia and surrounding community as a top resource for outdoor retail goods and education. However, as the world has changed, it has become clear that box stores are quickly becoming a thing of the past. This has prompted many questions like, Who, exactly, are we?” or, “What sets us apart?”

With trying to answer these questions, we realized it was time for a change. Our new brand is a celebration of our past, while embracing the future. Our mission is not to only serve the avid outdoors man/woman, but to also help to make the outdoors accessible to everyone. Whether you’ve thru-hiked the Applachian Trail, paddled the fiercest whitewater, or just want to take your kids for a short nature hike, we want to help outfit your next adventure.

The new logo is clean and simple, two things that we felt were needed within our own Outside World Outfitters community. Under our new brand, you can expect a more raw, organic version of Outside World Outfitters. We want to deliver content that matters, with simple design and to-the-point messaging. With the addition of the Adventure Bar and some store renovations, we aim to make the store not only your local retailer, but also your local hang out spot. We’ve amped up our selection of classes, and hope to host more community-based events under the new brand. Soon, the new sign will dawn the front of the store, officially designating us the “refreshed” Outside World Outfitters. We hope to see you soon.

Read the press release by clicking here.

  • New OWO Website Launches

  • New Store Sign

    Out with the old, in with the new. The physical front of the store will be update from the old Outside World logo, to the new logo.

  • Adventure Bar Opens

    The new Adventure Bar will open at the Outside World Outfitters store. The Adventure Bar will be the education hub of the store, used to hang out, talk shop, and educate others on the outdoors.

  • Festival & Store Re-Launch

    Come celebrate the official re-launch of the new, updated Outside World Outfitters. Not only will the website, sign and Adventure Bar be complete, but we're celebrating with a brand new floor layout and product line launches.